The Art of the opening title in a movie is very important, and what makes the title is the colour, font animation and how it represents the movie and if it matches the genre or not. The title is one of the first thing that the viewer is going to see, so it has to be attractive for the viewer to continue watching the movie, so first impressions are very important.
As you can see for the movie Back to the future the test that says "Back" scrolls backwards and then "To the future" fades below it, at the same time the entire text is glowing in neon to give it the time travelling feel. Also the sound you can hear is clocks ticking in the background to go with the theme of time travelling.
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