Thursday 3 January 2013

Target Audience: Horror

Since this film is based on the genre of horror, the paranormal film will be built on a basis to form suspense, to create intense moments and build up with many thrill-like scenes throughout the film, that produces both a sense of fear; intense horror within a person, yet excitement at the same time. Research has shown that people who watch horror movies seek thrill motions, but also gain excitement from it, it’s the horror that makes the movie terrifying but exciting at the same time. Therefore, the general target audience would range from 15-24 year old males, as they are generally the more masculine audience who seek and watch the movies that are more action packed or contain more terrifying experiences, the movies are built and set to specify towards the general young adult male, because of the content within it. Whilst this isn’t entirely accurate as whiles society grow, figures have shown a huge increase in females attending to watch horror movies, even sometimes exceeding the male viewers, this illustrates that because of the content within a horror movie: The scenes that send shocks down your spine and the thrill that keeps you at the edge of your chai; yet the character development and overall excitement gained from the movie is targeted at the young adults in the world, as stated ranging from 15-24 years old.

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